BUILT BY SOMEONE WHO'S BEEN THERE.
TWO5 Sports was founded by LeSean McCoy — 15-year NFL veteran, 6x Pro Bowler, NFL All Decade RB, and 2x Super Bowl Champion — to give college athletes the NIL guidance he never had.
15 seasons. 11,098 rushing yards. One mission.
LeSean McCoy spent his entire career building a brand as powerful as his game. Now he's using everything he learned to help the next generation of athletes do the same — before they ever reach the pros.
The gap nobody was filling.
When LeSean entered the league, NIL didn't exist. But the challenge of building a personal brand while competing at the highest level — that was real. He watched teammates and opponents alike struggle to translate athletic excellence into lasting financial opportunity.
“I had to figure it out on my own. Our athletes won't have to.”
Our Values
Athlete First
Every decision we make starts with what's best for the athlete — their eligibility, their brand, their future.
Real Experience
We don't theorize about what works. We've lived it at the highest level and bring that knowledge to every client.
Long-Term Vision
NIL is the beginning, not the end. We build brands that outlast eligibility and set athletes up for life after sports.
Who's In Your Corner
LeSean McCoy
Founder
Two-time Super Bowl Champion, six-time Pro Bowler, NFL All-Decade Running Back, and one of the most dynamic running backs in NFL history. Over 15 seasons LeSean rushed for 11,098 yards and built a personal brand that extended far beyond the field. He founded TWO5 Sports to give college athletes the NIL infrastructure, mentorship, and deal-making power he had to build from scratch.
[email protected]Maddie Schulz
Chief Operations Officer
Maddie Schulz brings a storied career in athlete management and public relations to TWO5 Sports. She has managed the day-to-day operations and PR for several high-profile NFL athletes, navigating the demands of professional sports at the highest level. As Chief Operations Officer, Maddie oversees the agency's day-to-day operations, athlete-facing brand work, and the partnerships that put TWO5 athletes in front of the right audiences.
Matthew Fine
CEO
Matthew Fine brings extensive experience in brand building, sports licensing, and athlete partnerships to TWO5 Sports. He founded and grew SoHoodie, ultimately selling the brand to The Game Caps. Over the past several years at MV Sport/The Game, he has helped drive brand growth through sports licensing and athlete brand deals. At TWO5 Sports, Matthew applies that experience to lead operations, develop partnerships, and help athletes build lasting business opportunities.
[email protected]Michael Baruch
Director of Athlete Brand & Social
Michael leads athlete brand building and social media strategy at TWO5 Sports. As a former brand manager and partner in building SoHoodie, he knows firsthand what it takes to grow a brand from the ground up. At TWO5, he works directly with athletes to develop their identity, grow their social presence, and position them as marketable names that brands want to work with.
Charles James
Director of Athlete Recruiting
Charles James knows what it takes to compete at the highest level — he spent several years in the NFL before bringing that experience to TWO5 Sports. As Director of Athlete Recruiting, he identifies the next generation of college talent, builds relationships with athletes and their families, and connects them with the TWO5 program. His playing career gives him instant credibility with the athletes he recruits and a genuine understanding of what they need to succeed.
Conredge Collins
Athlete Relations Manager
A four-year letterman on the football field at the University of Pittsburgh, Conredge Collins brings a player's perspective to every athlete relationship he builds. As Athlete Relations Manager, he is the day-to-day connection between TWO5 Sports and its athletes — strengthening bonds with athletes and their families, creating recruiting exposure, and supporting each athlete's growth on and off the field throughout their college career.
Trey Williams
Player Relations Rep
Trey Williams is a certified ISSA personal trainer who brings a performance-first mindset to the TWO5 Sports team. As Player Relations Rep, Trey focuses on athlete development and wellness — working directly with TWO5 athletes to optimize their physical conditioning, build healthy habits, and support the overall well-being that keeps them competing at their best on and off the field.
Dylan Goodman
Intern
Dylan Goodman is a current senior at the University of Wisconsin bringing fresh energy and a student-athlete perspective to the TWO5 Sports team. As an intern, Dylan assists across athlete recruiting and contract structuring — getting hands-on experience in the NIL space while helping the agency identify and develop the next wave of college talent.
Ready to write your story?
Applications are open. Limited spots available each season.