What we do

YOUR NIL. OUR EXPERTISE.

From your first brand deal to a full marketing machine — TWO5 Sports builds the infrastructure behind your name.

The TWO5 Approach

We don't just get you deals. We build your brand.

Most NIL agencies chase the check. We build the foundation. LeSean McCoy spent 15 seasons learning what it takes to turn athletic talent into lasting value — and that's exactly what we bring to every athlete we represent.

01

Brand Deal Negotiation

Get paid what you're worth.

We identify, pitch, and negotiate brand partnerships that align with your image and maximize your earning potential. From local businesses to national campaigns — we handle every detail so you can focus on your game.

  • Brand identification & outreach
  • Contract negotiation & review
  • Deal structuring & compliance
  • Long-term partnership management
02

Contract Guidance

Know what you're signing.

NIL contracts are complex. We break down every clause, protect your eligibility, and make sure you never sign something that limits your future. Your name is your asset — we protect it.

  • Contract review & red-flag analysis
  • NCAA & conference compliance checks
  • Exclusivity & term negotiation
  • Dispute resolution support
03

Social Media Strategy

Build the audience brands pay for.

Your follower count is your leverage. We develop a content strategy that grows your platform, increases engagement, and positions you as a marketable athlete — on and off the field.

  • Platform audit & growth strategy
  • Content calendar & posting cadence
  • Brand voice & visual identity
  • Sponsored content best practices
04

Athlete Marketing

Turn your story into a brand.

Every athlete has a story. We help you tell it. From personal branding to media appearances, we position you as more than a player — we make you a name people remember.

  • Personal brand development
  • Media training & press prep
  • Appearance & event bookings
  • Merchandise & licensing opportunities
05

Athlete Development

Prepare for life beyond the game.

The best time to build your future is while you're playing. We connect athletes with financial literacy resources, mentorship, and career planning so your NIL income becomes the foundation of long-term wealth.

  • Financial literacy & planning
  • Mentorship from LeSean McCoy
  • Career transition planning
  • Network & relationship building

How it works

From application to activation.

1

Apply

Submit your application. We review your athletic profile, social presence, and goals.

2

Strategy Session

We sit down with you and map out your NIL potential, target brands, and 12-month roadmap.

3

Activation

We go to work — pitching brands, building your platform, and securing deals.

4

Growth

We track results, optimize your strategy, and scale your brand as your career grows.

Ready to monetize your name?

Applications are open. Limited spots available.

TWO5 Sports

NIL sports agency founded by NFL legend LeSean McCoy. We turn athletes into brands.

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Founded by LeSean McCoy — #25